The new Ceridian brand supported a record-breaking technology IPO.
Joining Ceridian as Head of Brand and Digital 6 months before going public was a truly exciting moment for me. The ask was simple, build and launch a new brand and website that reflects the incredible transformation from a legacy payroll company into an innovative technology company. The new Ceridian brand was created entirely by the in-house team, successfully positioning Ceridian as a modern enterprise software company that reinvented payroll.
Let’s talk if you want to:
- Launch a new business or product
- Create messaging that tells people what you do
- Build a brand that accurately reflects your business
- Develop a marketing playbook to drive growth
- Have me speak or facilitate a marketing workshop